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Event Details
1:00-1:15 Introductions and Overview
1:15-2:15 The Future of TV Connected Devices - Part 1
Presenter: Colin Dixon
- Forecasts from our upcoming Broadband reports
- What TV platforms will consumers be using and why
- Analysis of the advantages of existing OTT business strategies
- Hardware-tied proprietary solutions
- Embedded solutions
- In-betweens
- An open OTT Platform for video delivery
- What will an open platform look like?
- When will it arrive?
- Examining the contenders
2:15-3:00 The Future of TV Connected Devices - Part 2
Presenter: Bill Niemeyer
- Examination of chipsets, architecture, and software for new TV platforms
- Service expectations for these platforms
- Understanding the role of the STB from both service providers and internet players
- Examination of Blu-ray and networked televisions usage case
***15 minute break***
3:15-4:00 Consumer Attitudes to PayTV and OTT
Presenter: Colin Dixon
- Satisfaction, value perception of PayTV
- Consumer price sensitivity/perception towards OTT services
- Why Cord cutting is overblown
- Replacement vs. Supplemental service models
- What's the right content mix?
4:00-4:45 Content Delivery in an Internet World
Presenter: Bill Niemeyer
- Examination of content delivery modelsand monetization opportunities
4:45-5:15 Netflix - Platform Strategy
Presenter: Colin Dixon
- A detailed look at the Netflix Streaming user
- Who are they?
- Are they abandoning PayTV?
- How they view the service
- Key lessons from Netflix strategy
5:15-6:00 Questions and Analyst Interaction
When & Where
San Jose Holiday Inn
1740 North First Street
San Jose,
CA 95112
Tuesday, August 31, 2010 from 1:00 PM to 6:00 PM (PT)
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The Diffusion Group
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media - whenever and wherever they may be. For more information, visit our website at www.tdgresearch.com
